Tripathi had initially decided to write a book on the philosophy of evil, but was dissuaded by his family members, so he decided to write a book on Shiva, one of the Hindu Gods. He decided to base his story on a radical idea that all Gods were once human beings; it was their deeds in the human life that made them famous as Gods. After finishing writing The Immortals of Meluha, Tripathi faced rejection from many publication houses. Ultimately when his agent decided to publish the book himself, Tripathi embarked on a promotional campaign. It included posting a live-action video on YouTube, and making the first chapter of the book available as a free digital download, to entice readers.
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